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As part of my role leading influencer marketing and social strategy for The House of Creed, I’ve conceptualized and executed immersive influencer activations that bring the brand’s heritage, craftsmanship, and storytelling to life. These experiences are a reflection of my 360° approach to influencer marketing—from strategic guest curation and partnership negotiation to creative direction and content amplification across channels.
In 2024, these activations contributed millions in earned media value, placing Creed at the top of its competitive set in EMV. Each event is designed not just as a moment, but as a lasting narrative—one that inspires shareable content, cultivates genuine brand affinity, and extends impact well beyond the guest list.
Below is a selection of photographs from past Creed events, including the launches of Spring Flower, Absolu Aventus, Carmina, and more.